Brochures
Brochures help your target audience make a decision. There are generally five types of brochures:
Leave Behinds Brochures - named for the brochures you leave behind after meeting a potential customer, generally all-inclusive of your products and services.
Point of Sale Brochures -These are often found in a little stand on a desk at the bank or on a counter in an office. Very convenient and informative.
Respond to Inquiries Brochures -This type of brochure is sent after a potential client has some information all ready and wants to know more. Obviously a little more detailed.
Direct Mail Brochures - Include this with mail-outs, may have photos, sales points and even technical features.
Sales Support Tool Brochures - Similar to a Leave Behind, this brochure can be used as a sales aid. Sales people can use them to present their sales pitch. Usually these brochures are a bit larger in dimension- larger photos, larger headlines.
Some of these can overlap. We can help you figure out where they may fit in your sales process. |
